Case Study: Dasani achieves 4 million impressions and 379k samples with Create. Play. Connect.'s eco-conscious campus tour

Dasani - Customer Case Study

Create. Play. Connect. helped Dasani address the challenge of reaching and converting college students on campuses where bottled water was often restricted as part of anti-waste efforts. The vendor supported Dasani with an eco-conscious experiential sampling tour for Dasani Drops, designed to engage students in a relevant, campus-friendly way.

Create. Play. Connect. executed the “Dasani Drop In” tour with bottle recycling activations, an air-compressor bottle launcher, a slow-motion photo experience, and product sampling. The campaign generated over 4 million impressions, delivered 379K+ samples, and ran across 66 campuses through 192 events.

Dasani