Case Study: Petit Bateau Japan achieves a faster, future-proof omni-channel Shopify Plus store with Cream

Petit Bateau Japan boosts omni-channel commerce with Cream’s future-proof Shopify Plus rebuild

Petit Bateau Japan, the premium Japanese branch of the iconic French children's apparel brand, needed to rebuild and migrate its omni-channel commerce setup to break through a growth ceiling. They engaged CREAM to overcome challenges like maintaining high conversion rates, improving mobile customer experience, and empowering their internal team, all while ensuring a smooth migration of historical data for business continuity.

CREAM designed and developed a headless Shopify Plus store, utilizing a hybrid approach with custom integrations, automations, and off-the-shelf services. This included building a custom middleware to orchestrate data flows. The solution provided Petit Bateau Japan with a future-proof platform that enhanced store performance and customer experience, enabling the brand to accommodate a high volume of transactions and sophisticated marketing needs for long-term growth.

Petit Bateau Japan