Case Study: Longines localizes its e-commerce checkout for Japan with Cream

Longines localizes Japanese e-commerce checkout with Cream

The customer, Longines, a Swiss luxury watchmaker and subsidiary of The Swatch Group, faced the challenge of adapting their global e-commerce site to better suit the Japanese market. They enlisted the vendor, CREAM, to assist with the UX localization for Japan.

CREAM implemented a solution by first conducting a detailed review of the global site's UX and accessibility. They then focused on localizing the cart and checkout experience for Japanese users, which included adapting how addresses are displayed and integrating localized payment and shipping methods.

Longines