Case Study: Urban Outfitters boosts revenue and cuts acquisition costs with Crealytics’ AI-powered paid media

Urban Outfitters boosts revenue and cuts acquisition costs with Crealytics

Urban Outfitters Europe worked with the digital marketing agency Crealytics to enhance its paid media performance on social platforms. The challenge involved leveraging Meta's automation effectively while maintaining brand safety and attracting a valuable, younger demographic.

Crealytics implemented a tailored solution using Meta’s Advantage+ Shopping campaigns, which were customized with specific brand guardrails. This AI-powered strategy, guided by Crealytics' expertise, successfully boosted revenue, attracted higher-value Gen Z shoppers, and reduced customer acquisition costs for Urban Outfitters.

Urban Outfitters