Case Study: Retailer X achieves incremental revenue growth with Crealytics’ Meta Ads prospecting

Retailer X proves 5% incremental revenue with Crealytics

Retailer X, a U.S.-based online pharmacy, faced the challenge of proving the true value of its Meta ads prospecting campaigns. With leadership skeptical about the channel's ability to attract new customers beyond what was captured by their dominant paid search efforts, they needed scientific validation. The vendor, Crealytics, was tasked with determining if Meta prospecting delivered genuine incremental growth or if its reported performance was inflated.

Crealytics designed and executed a geo-based incrementality test, pausing most acquisition activities in selected test markets to measure the true impact of the prospecting campaigns. The solution confirmed a significant positive effect, revealing a 6% uplift in sessions and a 5% increase in revenue directly attributable to the prospecting efforts. Most importantly, Crealytics demonstrated that the true incremental return on ad spend was 28 times higher than what was being reported in standard analytics, providing Retailer X with the evidence needed to confidently scale the channel.

Retailer X