Case Study: Retailer X boosts new customers 22% with Crealytics data activation

Retailer X boosts new customers 22% with Crealytics

An international fashion retailer, referred to as Retailer X, was achieving solid short-term revenue with a third-party bidding tool but struggled with long-term profitability and growth. The vendor, Crealytics, identified that the retailer's existing solution lacked the necessary data to optimize for future success and key metrics like Customer Lifetime Value.

Crealytics implemented a solution that involved activating new types of data within the retailer's bidding system. They used a tag to identify purchases from new customers, assigning them higher value, and built a custom feed for SKU-level margin data. By feeding this combined CLV data into the algorithms, Crealytics steered the bidding strategy toward acquiring high-value new customers. This approach led to a significant 22% increase in new customer acquisition for the retailer.

Retailer X