Case Study: Retailer X achieves 59% new customer growth with Crealytics’ CLV-based Smart Bidding

Retailer X boosts new customer growth 59% with Crealytics

The customer, an IR100 omni-channel retailer referenced as Retailer X, needed to improve its paid search strategy. While already a market leader, it sought new customer growth and felt constrained by its efficiency-based KPIs. Retailer X engaged the vendor, Crealytics, to move beyond its reliance on third-party bidding tools and instead adopt a customer-centric approach focused on long-term value.

Crealytics implemented a solution using Google Smart Bidding, which they supercharged by activating the retailer's own data on margins and customer transactions. This data-activated approach allowed them to optimize for Customer Lifetime Value (CLV), teaching the system to bid more effectively for high-value, loyal customers. As a result, Crealytics helped Retailer X achieve a 59% growth in new customer acquisition and a 34% increase in margins, significantly enhancing long-term profitability.

Retailer X