Case Study: New Look achieves 257% channel revenue growth with Crealytics Microsoft Ads strategy

New Look grows channel revenue 257% with Crealytics

New Look, a leading fashion retailer, sought to shift its digital advertising strategy to attract new, high-value customers beyond its existing base. They partnered with the vendor Crealytics to revise their approach on Microsoft Ads, aiming to drive incremental growth by reaching shoppers unfamiliar with the brand.

Crealytics implemented a new strategy that involved reducing spend on branded search and focusing on generic search, shopping campaigns, and a full-funnel approach using Microsoft's Image-Based, Audience, and Native ads. This solution led to a 257% growth in channel revenue, an 11% increase in top-of-funnel clicks, and a massive 636% improvement in conversion rate for native ads compared to display. New Look and Crealytics are now planning to activate Customer Lifetime Value data for further AI bidding optimization.

New Look