Case Study: Lands’ End achieves 33% YoY new customer growth with Crealytics

Lands’ End boosts new customers by 33% YoY with Crealytics

Lands' End, a U.S.-based clothing and home décor retailer, faced the challenge of driving new customer acquisition in a highly competitive online market, especially during the critical holiday season. They engaged the vendor Crealytics to oversee a paid search marketing approach and advise on a proven strategy for growth.

Crealytics implemented a solution that moved beyond traditional metrics like ROAS, instead using Lands' End's anonymized customer data to identify which keywords and products were most likely to drive new customer acquisition. This data was used to re-align bidding and campaign priorities, with a particular focus on increasing investment in mobile Shopping Ads after discovering their higher average order value. As a result of this collaboration, Crealytics generated a 33% year-over-year boost in new customers for Lands' End.

Lands’ End