Case Study: Lands’ End achieves 43% more new customers with Crealytics

Lands’ End boosts new customers 43% with Crealytics

Lands' End, a U.S.-based clothing and home décor retailer, partnered with Crealytics to address the challenge of acquiring new customers in the U.S., U.K., and E.U. markets through paid social media. Their specific challenges involved determining if Facebook-driven revenue was truly incremental to existing channels, reaching entirely new customers beyond their already significant reach, and aligning their dynamic promotional calendar with paid social campaigns.

Crealytics employed Facebook Lookalike Audiences to build an upper-funnel prospect universe, using the retailer's customer file to exclude recent purchasers. They then used a test-and-control methodology to prove the campaign's success was incremental. As a result, Crealytics helped Lands' End achieve a 43% increase in new customer acquisition and a 60% boost in revenue while maintaining return on ad spend efficiency.

Lands’ End