Case Study: Lands' End increases new customer acquisition with Crealytics and Google Smart Bidding

Lands' End boosts new customer acquisition 43% with Crealytics

Lands' End, an American retailer of clothing and home decor, sought to increase new customer acquisition through digital channels. Their challenge was to develop a strategy that prioritized marketing decisions by valuing new customers differently than existing ones. They partnered with the vendor Crealytics to address this goal.

Crealytics implemented a solution that overhauled Lands' End's Search and Shopping bidding by integrating attributed new customer data with Google's Target ROAS smart bidding. This approach allowed the retailer to focus on acquiring valuable new customers. The strategy implemented by Crealytics proved highly successful, leading to a 43% increase in new customer acquisition and a 60% boost in revenue while maintaining return on ad spend efficiency.

Lands' End