Case Study: Lands’ End achieves 43% more new customers and 60% higher revenue with Crealytics and Google Ads

Lands’ End Blends CLV With Google Smart Bidding

Lands’ End, an American clothing and home decor retailer, wanted to increase new customer acquisition through digital channels and needed a strategy that valued new customers differently from existing ones. They partnered with Crealytics and Google, leveraging Google Ads automation and imported conversion data to target new-customer acquisition more effectively.

Crealytics overhauled Lands’ End’s Search and Shopping bidding by importing attributed new-customer conversion data and feeding it into Google’s machine-learning bidding (Target ROAS), resulting in 43% more new customers and 60% higher revenue at a constant ROAS. Crealytics’ data-activated approach is now the standard for Lands’ End Shopping and non-brand Search ads and will be further optimized to boost re-buy rates and lifetime value.

Lands’ End

Jean-Marx Mantilla

Senior Director of Digital Marketing