Case Study: a multinational lifestyle retailer achieves 22% increase in new customers and 18% lower cost-per-new-customer with Crealytics

International fashion retailer boosts new customers 22% using data activation

Crealytics worked with a multinational lifestyle retailer that had been optimizing paid search for basic revenue goals using a third-party bidding tool, which delivered solid short-term results but hurt profitability and long-term growth. The retailer needed to identify and activate new customer and margin data so bidding could be aligned with lifetime value rather than short-term revenue.

Crealytics implemented a tag to signal whether purchases were from new or existing customers, created a custom SKU-level margin feed, and merged these signals into CLV values fed into its bidding algorithms and campaign structure. By incentivizing new-customer conversions, Crealytics drove a 22% increase in new customers and an 18% reduction in cost-per-new-customer.