Case Study: Global Fashion House achieves 81% revenue growth with Crealytics

Global Fashion House drives 81% revenue growth with Crealytics

Crealytics partnered with Global Fashion House, a global fashion brand with a $1.6B valuation, to address its paid search growth challenges. The brand's overly narrow keyword strategy was limiting its reach and stifling discovery, preventing it from tapping into high-intent traffic. Their goal was to efficiently scale paid search and drive scalable revenue without compromising their return on ad spend.

Crealytics implemented a strategic keyword expansion using Broad Match, powered by AI and machine learning. Their approach included carefully curating Broad Match terms, managing negative keywords to maintain quality, and optimizing bids in real time. The solution drove an 86% increase in traffic and an 81% growth in revenue, successfully broadening the brand's reach and laying a foundation for sustained, scalable growth.