Case Study: Foot Locker Europe achieves 30% more revenue from remarketing with Crealytics

Foot Locker Europe boosts remarketing revenue by 30% with Crealytics

Foot Locker Europe, along with its sister brands Runners Point and Sidestep, faced the challenge of managing paid search and shopping campaigns across 11 diverse European markets. Their goal was to drive substantial performance in mature markets while also effectively scaling smaller markets with limited data. Crealytics was engaged to bring a more data-driven and automated approach to this complex task.

Crealytics implemented a comprehensive solution that included a complete account restructure for better localization and a query-level strategy focusing on specific, longer-tail keywords. They introduced an AI-driven, semantic intent-based Shopping campaign structure to improve control and relevance. Through dedicated optimization, including A/B testing for remarketing campaigns, Crealytics helped Foot Locker Europe achieve significant results, including a 30% incremental revenue gain from search remarketing and overall growth in Return on Ad Spend (ROAS).

Foot Locker Europe