Case Study: Foot Locker boosts YouTube engagement with Crealytics

Foot Locker boosts engagement 110% with Crealytics

Foot Locker, a leading global retailer of sportswear and footwear, wanted to expand its brand visibility and engage new audiences in the Asia-Pacific region. To meet this challenge, they partnered with the digital marketing agency Crealytics to develop and implement a full-funnel video strategy on YouTube, focusing on the platform's potential for brand growth.

Crealytics designed a two-part solution using Video Action campaigns and ad sequencing, which told a cohesive brand story. The results were significant, with Crealytics driving a 146% increase in view rates and a 110% rise in engagement. The strategy also reduced CPMs by 48% and delivered a measurable boost in brand consideration, proving YouTube's effectiveness for Foot Locker's expansion goals.

Foot Locker