Case Study: ETERNA drives in-store traffic with Crealytics paid search store visits campaigns

Eterna boosts store visits with Crealytics using 762% higher outlet visit rates

ETERNA, a heritage German fashion brand, faced the challenge of using paid search to drive not only online sales but also valuable in-store foot traffic across its German locations. The brand needed a precise strategy to measure store visits, understand the performance of different store types like full-price stores and outlets, and maximize return on ad spend by eliminating wasted budget on low-value locations. For this, they partnered with the digital marketing agency Crealytics, which implemented a solution using Google Ads Store Visits campaigns.

Crealytics addressed this by creating segmented campaigns that targeted specific store location types, such as pedestrianized retail streets, while excluding less effective areas like outlets and central stations. This strategy allowed ETERNA to focus its budget on high-intent, high-margin locations. The results were highly efficient, with a cost-over-store-visits percentage below 10%. Crealytics' approach revealed key insights, showing that pedestrian zones delivered the highest conversion rates despite a smaller share of impressions, ultimately maximizing incremental store visits and ROAS for the brand.

Eterna