Case Study: Diesel achieves profitable SEM growth with Crealytics

Diesel drives 9% YoY SEM revenue growth with Crealytics

Diesel faced the challenge of scaling its SEM investment across the US, Canada, and Mexico without sacrificing efficiency. The brand needed to reassess its use of automation, protect high-intent demand, and strengthen conversion quality, all while its existing manual setup constrained growth. Crealytics was engaged to help build a more scalable search structure.

Crealytics implemented a strategy combining strategic control with smarter automation. This involved strengthening Brand search, prioritizing quality in Non-Brand search, and repositioning Performance Max as the core Shopping format to leverage algorithmic optimization. The results were significant, including a 9% increase in SEM revenue, 13% more orders, and stable ROAS year-over-year. During Black Friday, Crealytics helped Diesel achieve a 23% revenue increase while maintaining target profitability.

Diesel