Case Study: Foot Locker Europe boosts new customers 113% and 12‑month lifetime ROI 59% with Crealytics' Smart Bidding CLV

Crealytics Delivers Greater Automation, Revenue Growth For Foot Locker Europe

Foot Locker Europe, an online-only fashion retailer and the largest of its kind in Europe, faced a dilemma when adopting Google’s Smart Bidding: the in-auction signals and automation improved efficiency but optimized tROAS and ignored differentiated KPIs like margins, new-customer growth and long-term CLV. Crealytics stepped in to reconcile the retailer’s CLV-centric goals with the need to use Smart Bidding.

Crealytics implemented a hybrid "Smart Bidding CLV" solution by improving the data fed into Google’s algorithm—calculating exact product margins (adjusting for costs and returns) and assigning additional value to new-customer purchases—so bids reflected longer-term profit and acquisition priorities. The approach drove a 113% increase in new customers, a 51% reduction in customer acquisition costs and a 59% increase in 12-month lifetime ROI.

Foot Locker Europe