Case Study: Brand X cuts CAC and grows new customers with Crealytics

Brand X cuts CAC by 38% with Crealytics

Crealytics partnered with Brand X, a leading U.S. online pet pharmacy, which was facing intense competition in Paid Search. The challenge was to grow new customer acquisition by bidding on high-cost competitor keywords without harming key efficiency metrics like cost per acquisition (CAC) and return on ad spend (ROAS).

Crealytics implemented an AI-driven strategy that consolidated all competitor keywords into a single Non-Brand Text Ads campaign. This solution utilized target ROAS bidding and an expanded keyword set. The results for Brand X included a 60% growth in new customers and a 38% reduction in CAC, proving competitor keyword conquesting could be both scalable and efficient.

Brand X