Case Study: Brand X achieves 88% more revenue with Crealytics' TikTok Smart+ campaigns

Brand X boosts revenue 88% with Crealytics on TikTok

Crealytics partnered with Brand X, a leading high-street fashion retailer valued at £800 million. The customer faced a challenge on TikTok, where its sales-focused campaigns were over-reliant on retargeting, leading to stagnant growth in new customer acquisition and an inefficient budget allocation that limited the platform's potential for scalable sales.

Crealytics implemented its AI-powered Smart+ campaign format to overhaul the TikTok strategy. The solution involved replacing legacy campaigns with Smart+ for prospecting and retargeting, while excluding past purchasers to focus on incremental growth. This strategic shift resulted in an 88% increase in revenue and an 86% higher return on ad spend (ROAS), proving that Crealytics helped achieve major gains without increasing the overall budget.

Brand X