Case Study: AB InBev achieves AI-powered master data governance and inventory optimization with Creactives

ABInBev cuts Material Master Data requests by 40% with Creactives

Creactives partnered with ABInBev, a global leader in the FMCG sector, to address its challenge of managing a complex and fragmented master data landscape. The company struggled with unstructured, multilingual data across 11 different ERP systems, which led to procurement inefficiencies, inconsistent reporting, and excess inventory.

Creactives implemented its TAM solution, an AI-driven data governance service, to build semantic digital twins for AB InBev's 3.25 million materials. The solution classified, standardized, and de-duplicated data across multiple languages, creating a trusted data foundation. This resulted in a 40% reduction in data requests, identified €100M+ in excess inventory, and significantly improved procurement efficiency for ABInBev.

ABInBev