Case Study: ABInBev achieves 95%+ master data accuracy with Creactives EMEA Inventory Optimizer and Master Data Creation Assistant

ABInBev - Customer Case Study

Creactives partnered with ABInBev to address a significant master data governance challenge. The customer was managing an extensive inventory of over 370,000 items, which suffered from data inconsistencies, a high volume of potential duplicates, and poor categorization, with only 39% of items adequately classified.

The solution implemented by Creactives was their comprehensive Master Data Governance solution, which included data harmonization, classification, and deduplication across several plants. This was coupled with their Material Smart Creation tool to prevent future errors. The results were transformative: duplicates were reduced by over 55,000, categorization improved dramatically to 98% at level 3, and data accuracy exceeded 95%.

ABInBev