Case Study: Transport Canberra achieves a revitalised public transport brand with CRE8IVE

Transport Canberra launches MyWay+ across Canberra with CRE8IVE

The government agency Transport Canberra faced the challenge of an aging public transport ticketing system that no longer reflected the city's innovative nature or met user expectations. They engaged the vendor CRE8IVE to develop a revitalized brand and communications strategy for their new system, MyWay+.

CRE8IVE implemented a new brand and campaign platform based on stakeholder research, designed to position MyWay+ as a modern and convenient solution. The resulting bright and contemporary brand connected strongly with audiences, building widespread awareness and understanding across the city even before the system's full launch. CRE8IVE's work ensured the MyWay+ branding became highly recognizable and synonymous with convenient travel for Canberrans.

Transport Canberra