Case Study: Thrive Homes boosts brand awareness with CRE8IVE

Thrive Homes drives 4.8 million TV commercial views with CRE8IVE

Thrive Homes, a company established to challenge home building industry norms, faced challenges with low brand awareness and unclear positioning amidst intense competition. They engaged the vendor CRE8IVE for a project encompassing brand revitalization, marketing, and communications strategy to help them become an industry leader.

CRE8IVE implemented a strategy to refine the Thrive Homes brand and fast-track awareness, which included addressing conversion blockages. The centerpiece was "The Clever Choice" campaign, which highlighted the company's "Build Smart" philosophy. This solution had a significant measurable impact, resulting in over 4.8 million views of the campaign's TV commercial online and 29,000 website visitors in its first month.

Thrive Homes