Case Study: Proximity refreshes its brand identity with CRE8IVE

Proximity marks its 10-year anniversary with CRE8IVE brand refresh

Proximity, a leading provider of consulting and advisory solutions, faced a challenge where its visual identity no longer reflected its company essence or future ambitions as it approached its 10-year anniversary. The outdated branding failed to showcase its diverse capabilities and differentiate it from competitors. CRE8IVE was engaged to address this through a strategy and brand & creative project.

CRE8IVE developed a new brand strategy for Proximity founded on insights from extensive stakeholder engagement. The solution included a new logo, visual language, imagery, and brand narrative that better reflected the company's core values and unique client experience. The impact was a refreshed brand that serves as a strong representation of Proximity's culture, setting it apart as a unique player in the consulting industry for the future.

Proximity