Case Study: Palliative Care Australia raises awareness of palliative care with CRE8IVE

Palliative Care Australia launches National Palliative Care Week 2023 with CRE8IVE

Palliative Care Australia engaged CRE8IVE to create a nationwide awareness campaign for National Palliative Care Week 2023. The challenge was to facilitate difficult conversations about death and dying and to highlight uplifting stories from the palliative care community.

CRE8IVE developed the "Matters of Life and Death" campaign platform, which balanced authentic narratives with educational messages. The solution featured a series of poignant videos and introduced a distinctive orange heart icon as a lasting symbol for the community. CRE8IVE delivered a bold campaign that successfully invited public engagement with the sensitive material, supercharging the organization's impact through strategic insight and creative execution.

Palliative Care Australia