Case Study: NCES Future Ready promotes vocational education as a real career pathway with CRE8IVE

NCES Future Ready shifts VET perceptions with CRE8IVE

The customer, a department of education and training, engaged vendor CRE8IVE to implement a national communications strategy. Their challenge was overcoming the perception that the Vocational Education and Training (VET) sector was a less favorable pathway for gaining qualifications compared to university.

CRE8IVE's solution used the power of real people's stories and personalities to drive the idea that 'there are many ways to succeed.' This new visual identity and campaign successfully changed the narrative, positioning VET as an equally considered alternative to university, not a second choice.

NCES Future Ready