Case Study: Committee for Sydney boosts Sydney Awards visibility with CRE8IVE’s new brand identity

Committee for Sydney boosts public awareness and sponsor engagement with CRE8IVE

The Committee for Sydney partnered with CRE8IVE to address a challenge with their Sydney Awards. The awards' identity was embedded within the Committee's master brand, limiting public recognition and hindering its ability to attract sponsors and connect with the broader Sydney community.

CRE8IVE developed a bold, standalone sub-brand for the awards, retaining key elements from the Committee's brand while introducing a new visual system inspired by Sydney's landscape. This revitalized identity broadened the awards' appeal and sharpened its presence. The result increased public awareness, strengthened sponsor engagement, and positioned the Sydney Awards as a modern city-wide celebration.

Committee for Sydney