Case Study: Comcare supports workplace mental wellbeing with CRE8IVE

Comcare supports workplace wellbeing with CRE8IVE, driving 3,000 landing page visits in month one

Comcare, a government agency in the care and community sector, faced the challenge of mental health stigma in the workplace, which led to underreported psychosocial illness and poorer recovery outcomes for affected employees. They partnered with the vendor CRE8IVE to address this through a workplace education initiative.

CRE8IVE developed a strategic campaign named 'Mental Notes,' which included a new brand identity and creative messaging to normalize mental health discussions. The solution involved a comprehensive toolkit for managers. The campaign had a significant measurable impact, with nearly 3,000 landing page visits and over 1,900 resources downloaded in its first month, signaling a positive shift in workplace conversations.

Comcare