Case Study: Australian War Memorial modernises its magazine experience with CRE8IVE

Australian War Memorial deepens reader engagement with CRE8IVE

The Australian War Memorial needed to broaden the reach of its magazine, transforming it from an artifact-centric publication into a reader-focused experience that could captivate a diverse audience while maintaining historical integrity. They partnered with CRE8IVE on a project encompassing brand and creative services to meet this challenge.

CRE8IVE redefined the magazine's identity with a new name, a robust grid system, and bold brand elements. They adopted a people-centric approach, utilizing powerful photography and compelling storytelling to place veterans' personal journeys at the forefront. This solution by CRE8IVE successfully formed a deeper emotional connection with readers, powerfully conveying veterans' stories and strengthening the Australian War Memorial's brand presence.

Australian War Memorial