Case Study: ANU Cyber Institute achieves a human-centred cyber brand with CRE8IVE

ANU Cyber Institute builds a human-centered cyber brand with CRE8IVE

ANU Cyber Institute, a new entity at The Australian National University, faced the challenge of defining its vision and direction and establishing a visual identity from its inception. They approached CRE8IVE for guidance, seeking a brand and communication strategy to position themselves as leading experts in cyber technologies.

CRE8IVE developed a new brand identity centered around the core values of humanity and trust, which was incorporated into every touchpoint including the logo. Their process used photographs of people and abstract technology images to humanize the brand. The vendor provided a comprehensive brand book, giving the institute the confidence and tools to apply the brand independently. The impact was a strong, trailblazing visual identity that allowed the customer to align on its values and move forward with confidence.

ANU Cyber Institute