Case Study: ACT Government revives Canberra tourism interest with CRE8IVE

ACT Government revitalizes Canberra tourism with CRE8IVE, keeping curated website features in use today

The ACT Government partnered with CRE8IVE to address the challenge of reviving domestic tourism in Canberra following the COVID-19 pandemic. With travel restrictions causing hesitancy, the city struggled to be top-of-mind for domestic travellers.

CRE8IVE developed a strategy to showcase Canberra's hidden gems beyond its well-known icons, countering one-dimensional perceptions. This involved creating a refreshed digital experience for the Visit Canberra website, enriched with photography, video, and curated experiences to inspire travel. The solution was successful, with the enhanced website's features remaining in use and effectively supporting flexible travel planning.

ACT Government