Case Study: ACT Government connects Canberra with crisis communications from CRE8IVE

ACT Government reaches 1,000,000+ people with CRE8IVE

The ACT Government faced the challenge of uniting and reassuring the community of Canberra during the sudden onset of the COVID-19 pandemic. They trusted vendor CRE8IVE to develop a strong message of leadership and connection to empower all Canberrans to work towards a collective goal.

CRE8IVE developed a strategy that included creating a dedicated brand mark and producing two videos featuring genuine footage of locals in lockdown. This solution successfully resonated with the community, supporting the government's message of care and trust. The campaign had an immense impact, achieving an organic reach of over one million people, 161,000 video views, and thousands of positive engagements and media pick-ups.

ACT Government