Case Study: ACT Emergency Services Agency achieves clearer, faster emergency alerts with CRE8IVE

ACT Emergency Services Agency launches 20 new incident icons with CRE8IVE

The ACT Emergency Services Agency faced a challenge where its emergency alerts were getting lost in the noise, causing confusion among the public about threat levels and required actions. This was especially problematic for culturally diverse communities and those with accessibility needs. To address this, they engaged CRE8IVE for brand and creative services to reimagine the alert system.

CRE8IVE developed a new system of standardized, accessible alert templates designed for clarity across all channels. The solution provided clear, action-led messaging that could be quickly adapted without risking inconsistency. The impact was immediate and positive; the public noticed the improved alerts on social media, and the NSW Rural Fire Service adopted a similar approach. CRE8IVE's work also made the ACT Emergency Services Agency the first in Australia to implement a green 'all clear' alert.

ACT Emergency Services Agency