Case Study: The North Face achieves 21% more checkout clicks with Crazy Egg

The North Face boosts checkout clicks 21% with Crazy Egg

The North Face, an enterprise retail and e-commerce company, faced a challenge where a prominent rewards program banner on their cart page was inadvertently distracting customers from the checkout button, harming their conversion rates. To identify and solve this problem, they utilized heatmaps and A/B testing from the vendor Crazy Egg.

Crazy Egg's heatmap analysis revealed that the banner was receiving excessive clicks instead of the checkout button. Based on this data, Crazy Egg implemented an A/B test that simply moved the checkout button above the rewards banner. This solution from Crazy Egg was highly successful, resulting in a 21% increase in checkout clicks and a 12% jump in overall conversions, allowing The North Face to grow its rewards program without sacrificing revenue.

The North Face