Case Study: Radio Free Europe optimizes 100+ sites with Crazy Egg

Radio Free Europe optimizes 100+ sites with Crazy Egg

Radio Free Europe/Radio Liberty, a nonprofit organization providing news in 20 countries, needed to optimize the user experience across their 100+ global websites. Their challenge was moving beyond assumptions about how readers consumed content to make data-driven design decisions that would increase readership. They turned to Crazy Egg and its heat maps and scroll maps to understand user behavior.

Using Crazy Egg's visual reports, the product team analyzed homepage design, website navigation, and article layout. This allowed them to make iterative improvements based on real user data and provide effective recommendations to their editorial team. Crazy Egg became an essential element of their qualitative performance evaluation, enabling them to dramatically improve pages and reach a desired level of user interactivity.

Radio Free Europe