Case Study: Miller and Smith improves website usability and boosts conversions with Crazy Egg

Miller and Smith cuts bounce rate by 7.5% with Crazy Egg

Miller and Smith, a homebuilding company, faced the challenge of understanding how visitors were interacting with their newly redesigned website. Their existing Google Analytics did not provide enough detail, so Marketing Manager Erica Bell needed a better way to analyze user behavior to improve the site's usability. To get these visual insights, they turned to the heatmaps and session recordings from Crazy Egg.

Using Crazy Egg, Miller and Smith identified specific issues, such as visitors scrolling past key photos and clicking on non-linked text. This data allowed them to create an actionable plan to improve the site's layout and content. After implementing changes based on Crazy Egg's reports, the company saw a 7.5% decrease in their bounce rate and an 8.5% increase in goal conversion.

Miller and Smith