Case Study: HubSpot achieves up to 28% higher landing page conversions with Crazy Egg

HubSpot lifts landing page conversions up to 28% with Crazy Egg

The customer, HubSpot, faced a challenge with their landing pages, where following common "best practices" by including navigation bars and other links was potentially reducing their conversion rates. They used the A/B testing service from the vendor Crazy Egg to identify this problem.

Crazy Egg provided the data that showed these links were acting as distractions. The solution was to remove the navigation bars, footer links, and social share buttons from key landing pages. This change implemented by Crazy Egg resulted in a significant conversion lift of 16% to 28% on their middle-of-funnel pages.

HubSpot