Case Study: Sendible saves 10+ hours per month with Crazy Egg

How Sendible Saved 10+ Hours per Month and Insights Into User Behavior

Sendible, a social media management tool for brands and agencies, needed a deeper understanding of how visitors behaved on its website and how those visitors moved toward starting a trial. After using Hotjar for several years, the team wanted more accurate heatmaps, better visibility into navigation menu interactions, and the ability to distinguish new from returning visitors, especially during a rebranding effort.

By switching to Crazy Egg and using individual session recordings, heatmaps, and snapshot reports with 25+ filters, Sendible gained clearer insight into user behavior, including confetti reports and browser-specific page views. Crazy Egg helped the team spot optimization opportunities, catch a serious readability issue affecting Firefox users, and save about 10+ hours per month, while also improving its marketing strategy and conversion optimization efforts.

Sendible

Veronika Vebere

Inbound Marketing Manager