Case Study: Radio Free Europe optimizes 100+ websites with Crazy Egg

How Radio Free Europe/Radio Liberty optimize the 100+ sites that they run across the globe

Radio Free Europe/Radio Liberty, the nonprofit news organization behind 100+ sites across the globe, needed a better way to understand how readers interacted with its homepage, navigation, and article layouts. The team wanted to validate assumptions about what content should get attention and how far users were actually scrolling, so it turned to Crazy Egg for heat maps and scroll maps.

Using Crazy Egg’s mapping tools, the product team ran repeated analyses and small design changes to improve content presentation and website usability, then shared findings with the editorial team to guide future layouts. The result was a data-driven process for optimizing pages and spotting where users stopped reading, and Arkady Pildes said Crazy Egg became an essential part of their qualitative performance evaluation, with teams that used the maps seeing pages improved dramatically.

Radio Free Europe

Arkady Pildes

Lead Product Experience & Solutions Manager