Case Study: Happy Trails saves over $90,000 in sales with Crazy Egg

How Happy Trails Saved Over $90,000 in Sales Over Four Months

Happy Trails, a family-owned off-road motorcycle business, needed a way to quickly spot and fix problems on its e-commerce website after frequent updates and extensions were breaking checkout, product pages, and mobile usability. With Crazy Egg, co-owner Casey Ralls could see how customers were actually using the site and identify issues before they led to lost sales.

Using Crazy Egg’s session recordings and snapshots/heatmaps, Happy Trails optimized landing pages, caught checkout failures early, fixed an inventory integration issue, and improved the mobile experience. The results were significant: roughly $90,000 in sales saved in four months, another $4,000 recovered from the inventory issue, 600 development hours saved, and sales up 30% to 35% compared with 2019.

Happy Trails

Casey Ralls

Co-owner and Web and Marketing Director