Case Study: Happy Trails saves over $90,000 in sales with Crazy Egg

Happy Trails saves over $90,000 in 4 months with Crazy Egg

Happy Trails, a family-owned off-road motorcycle business, faced significant challenges with its dysfunctional e-commerce website. After co-owner Casey Ralls took over in 2020, he needed to update the site but was causing high "code turmoil," where changes broke other parts of the site and caused checkout issues that often went unnoticed until customers reported them. The company needed a way to monitor user behavior and quickly spot these problems to prevent lost sales, leading them to the vendor Crazy Egg.

Using Crazy Egg's individual session recordings and heatmap snapshots, Casey gained comprehensive insight into user behavior. This allowed him to immediately identify and resolve checkout issues, optimize mobile usability, and fix an integration error that showed in-stock products as out of stock. As a result, Crazy Egg helped Happy Trails save over $90,000 in sales over four months, save an estimated 600 development hours, and achieve a 30-35% increase in monthly sales compared to the previous year.

Happy Trails