Case Study: Egg Farmers of Canada achieves 75% faster image labeling with Crayon’s Google Cloud Vision AI

Get Cracking® promotes healthy recipes with image identification and Machine Learning

Egg Farmers of Canada, a leading Canadian agriculture organization, faced a challenge with a laborious manual process where a team was dedicated to labeling images of egg cooking techniques for their Get Cracking® brand. With over a thousand recipes, they wanted to better utilize their staff and automate this task. Crayon was engaged to implement a solution.

Crayon implemented the Google Cloud Vision API, using its machine learning model for image identification. The solution automatically identifies cooking methods and propping styles with 92% accuracy, applying this as metadata to images and suggesting relevant recipes to users. This image identification solution from Crayon freed up 75% of the team's time, allowing them to focus on other growth initiatives.

Egg Farmers of Canada

Lara Youssef

Digital Media Officer