Case Study: DriveNow achieves real-time clickstream analytics to boost online bookings with Crate.io (CrateDB)

DriveNow Deploys CrateDB for Real Time Clickstream Analysis

DriveNow, an online car and campervan rental booking site operating across Australia, New Zealand, Europe, North America and the UK, needed to capture and analyze a massive, fast-growing stream of clickstream log data to understand user behavior and improve online sales. To solve this, DriveNow deployed CrateDB from Crate.io to enable real-time capture, storage and analysis of user interactions with its booking system.

Crate.io’s CrateDB, running in containers on OpenShift Origin, delivered a scalable, shared‑nothing architecture with high write throughput, low-latency SQL queries and snapshotting for archiving older data. That implementation let DriveNow analyze pages visited, clicks, filters and email interactions in real time to measure campaign performance, A/B tests and UI changes—providing faster insights, easier scaling and better-targeted offers that improved the customer experience and online sales over time.

DriveNow

Cameron Braid

Director of IT