Case Study: Mizzen+Main achieves record-breaking Black Friday sales with CrateBind’s headless commerce solution

Mizzen+Main launches a headless commerce site with CrateBind and drives record-breaking Black Friday sales

Mizzen+Main, a men's fashion brand, needed greater flexibility in its customer experience, improved website speed and performance, and more ownership over its data. To address these challenges, they partnered with CrateBind to build a new headless e-commerce site.

CrateBind implemented a headless commerce solution using React, Shopify, and Sanity, managing the overall project from strategy to launch. The solution was delivered on an aggressive timeline and under budget. As a result, Mizzen+Main launched successfully before the holiday shopping season and saw record-breaking sales over Black Friday weekend.

Mizzen+Main