Case Study: Hogarth Chambers achieves a modern, approachable brand with Crate47

Hogarth Chambers revitalises barrister branding with Crate47 in 2012

Crate47 was hired by Hogarth Chambers, a barrister chambers with pre-eminence in intellectual property law, to revitalize its brand identity. The challenge was to create lawyer branding that retained a sense of the chambers' heritage and tradition while also making it appear approachable and forward-thinking.

The solution from Crate47 included a comprehensive branding package with a clean, contemporary logo featuring a wax seal marque, a modern color palette, and a new website design with an animated search function. Crate47 also provided photography and print materials. The results were a more user-friendly website and a refreshed visual identity that successfully fused traditional elements with a modern aesthetic, making the chambers appear both established and approachable.

Hogarth Chambers