Case Study: Rustic Maka scales from kitchen batches to multi-channel operations with Craftybase

Rustic Maka scales from 10-unit batches to multi-channel operations with Craftybase

Rustic Maka, a natural body care company, faced challenges scaling its operations as it grew from making small batches in a kitchen to selling across multiple channels like Shopify and Amazon. Using spreadsheets became unmanageable, leading to redundant data entry and a high risk of human error. The co-founder, Kasia Rothe, needed an affordable and simple inventory solution designed for small-scale manufacturers and found Craftybase.

Craftybase provided a cloud-based inventory and manufacturing software solution that became the operational hub for Rustic Maka. It enabled raw material tracking, recipe and component management, accurate product costing, and auto-manufacturing that syncs with sales channels. After a decade of use, Craftybase has been critical in scaling the business, providing clarity and control that allows the two-person team to manage large-scale, multi-channel operations with confidence.

Rustic Maka