Case Study: NextRoll builds a hybrid-friendly employee experience with Crafty snack boxes

NextRoll scales hybrid employee perks for 500+ staff with Crafty

NextRoll, a company in the MarTech industry, faced a challenge when transitioning to remote work, as it could no longer provide the in-office snack programs that supported employee morale. The Workplace Lead, Ebi Adegbe, needed a way to deliver equitable perks to a distributed workforce. They partnered with the vendor Crafty to find a solution using a service like Crafty in a Box.

Crafty provided a solution through its Crafty in a Box program, which allowed NextRoll employees to receive curated snack boxes or use credits to build their own, with options to filter for dietary needs. This flexible program was launched quickly and scaled nationally. The results were highly positive, with employees praising the thoughtfulness and choice. The vendor Crafty helped make the workplace team look good to leadership and new hires, and the program became a core, lasting part of NextRoll's employee experience, reinforcing a culture of inclusivity.

NextRoll