Case Study: NextRoll builds a hybrid-friendly employee experience with Crafty

NextRoll - Customer Case Study

NextRoll, a MarTech company with 500+ employees across the U.S., needed a way to recreate its popular in-office snack perks after the pandemic forced a rapid shift to remote work. The challenge was to offer flexible, equitable workplace benefits that could support both remote and hybrid employees while still fitting the company’s budget and dietary needs.

Crafty solved this with Crafty in a Box, enabling NextRoll to send curated employee snack boxes, offer custom builds using credits, support dietary filtering, and ship nationwide. The program was well received, with employees praising the product quality and personalization, and redemption increased as more categories were added. Crafty helped NextRoll strengthen employee engagement and build a long-term, inclusive workplace culture across remote, hybrid, and in-office teams.

NextRoll

Ebisindei Adegbe

Workplace Lead